![]() ![]() For example, by validating flow patterns through the store, you can pinpoint the most effective spots for in-store promotions. Oriient helps you understand the shopper journey, beyond what they buy or don’t buy–where they go, and just as importantly, where they don’t go–which equips you with actionable info. Map the path to purchase to make in-store promotions more effective And it can be done on-site, with no additional personnel or special hardware needed. This can reveal things like dead spots and changes in traffic flow that may be affected by store layout. ![]() Oriient’s technology allows for A/B testing of shelf layout and product placement. In-store location data helps you see the impact your store layout has on sales. Optimize store layout and product placement to increase sales How does using spatial data increase revenue? At the same time, the service could also be used to help customers win by effortlessly navigating the store and checking every item off their list. How does it work? The retailer embeds Oriient’s SDK in their own mobile app, and Oriient works seamlessly in the background collecting data. More precise spatial data enables retailers to ask more pointed questions: is the product on the promotional display not selling because no one is walking by, or because shoppers walk by, but don’t stop? Understanding how the location of products and promotions influences sales can fuel an air-tight marketing strategy and increased revenue. In contrast, Oriient’s indoorGPS can trace a customer’s footsteps inside the store, without any hardware installation in the store. Standard GPS is not precise enough to know what areas a shopper has walked by, or if there are friction points in the store layout. Many retailers use apps like PlacerAI or Foursquare to track who is walking by or into their store, but the data stops flowing once the customer is inside. What kind of visibility does Oriient unlock? Luckily, Oriient is right on trend: providing full visibility into the customer journey in physical stores to enable lucrative marketing insights. And that the ability to collect data on the customer journey, personalize the shopping experience, and offer promotions is no longer just for eCommerce. Investors realize that the future of brick-and-mortar retail will rest on the insights gleaned from foot traffic data and analytics. Even Foursquare (remember them?) saw the opportunity to reinvent itself around geo-analytics – they now have an SDK for retailers that collects foot traffic data. Take PlacerAI, who recently reached a $1B valuation, or Cosmos, who raised $15 million last year. Google), but also smaller, retail-focused ones. And we’re not just talking about the big players (e.g. The proof: some massive funding of location-based analytics companies. In fact, leveraging this type of location-based analytics is one of the biggest trends in retail tech. But the data gathered behind-the-scenes can also be used to seriously boost revenue. Oriient’s enhanced customer experience leads to a bigger bottom line. ![]()
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